Official Television Broadcast partner, StarTimes, on Monday, August 10, 2020 donated Personal Protective Equipment (PPEs), to the staff of the Ghana Football Association (GFA).

The PPEs includes two I.R thermometer guns and Five Thousand (5,000) pieces of facemasks.

This is part of the company’s Corporate Social Responsibility to their partners in the fight against the Corona Virus pandemic and one of such steps is to support the staff of the GFA in their mandate to continue to serve the football community. The Pay TV Service Provider seeks to ensure that the GFA staff are well equipped against the virus in the discharge of their duties.

The presentation was done by Mrs. Akorfa Banson, Head of Marketing accompanied by Mr. Eli Kondoh, Public Relations Officer of StarTimes.

Receiving the donation on behalf of the GFA Staff, General Secretary Prosper Harrison Addo (Esq.) expressed gratitude to the company for the gesture in this “Living with Covid-19” era.

StarTimes is the exclusive Television Rights owner of the Ghana Premier League and the FA Cup competitions of the GFA.

TV right holders StarTimes are pulling punches to ensure the continuation of the 2019/2020 season amid the coronavirus outbreak, according to GHANAsoccernet.com



The Chinese-based firm is putting enormous pressure on the FA  to ensure the season continues unabated following the Covid-19 shutdown.

The shutdown of football due to the coronavirus pandemic has led to financial problems for the Asian broadcasters and are pushing for a restart of the season, according to reports.

StarTimes are steeling themselves for a significant drop in ad sales revenue for the rest of the season as brands pull campaign and slash marketing budgets amid the Covid-19 pandemic.

Already, Ghanaian Premier League clubs have received a paltry  $30,000 as partial payment from StarTimes since acquiring the rights for the 2019/20 Ghana Premier League.

StarTimes, a major partner of the Ghana Football Association, have been  directly impacted by the coronavirus.

Now fresh reports are emerging the pay-per-view channel is putting intense pressure on the Ghana FA to continue the season as they aim to recover lost revenue.

The Ghana Football Association has announced the yearly breakdown of Sponsors payments expected from the Star Times Television Broadcast Rights Agreement.

The yearly breakdown was explained to the 18 Premier League Clubs during their meeting with the GFA on Tuesday.

Below is the breakdown:

YEAR 1 – 2019/20 season

Components

Premier League – $700,000

FA Cup – $150,000

Visibility support to DOL & Women football – $100,000

TOTAL CASH FEES – $950,000.00

YEAR 2 – 2020/21 season

Components

Premier League – $750,000

FA Cup – $200,000

Visibility support to DOL & Women football – $50,000

TOTAL CASH FEES – $1,000,000.00

YEAR 3 – 2021/22 season

Components

Premier League – $800,000

FA Cup – $200,000

Visibility support to DOL & Women football – $50,000

TOTAL CASH FEES – $1,100,000.00

YEAR 4 – 2022/23 season

Components

Premier League – $850,000

FA Cup – $200,000

Visibility support to DOL & Women football – $50,000

TOTAL CASH FEES – $1,100,000.00

YEAR 5 – 2023/24 season

Components

Premier League – $850,000

FA Cup – $250,000

Visibility support to DOL & Women football – $50,000

TOTAL CASH FEES – $1,150,000.00

TOTAL = $5250,000.00

The Ghana Football Association announced on Wednesday that StarTimes Ghana are the new television rights holders of the Premier League and the FA Cup in a five-year deal worth US$ 5.25 million.



A statement read: ”StarTimes emerged winners of the competitive bidding process after the GFA accepted their offer, which was the best among other bids.

”StarTimes will sign a five-year agreement with the GFA worth $5.25m US Dollars to be the exclusive Television Rights owner of the Ghana Premier League and the FA Cup with immediate effect.

”Meanwhile, the GFA has decided to make highlights of the Ghana Premier League and the FA Cup available to other television stations in a non-exclusive category.”

”As part of the agreement, part of the monetary consideration will be used to produce matches and highlights of the Division One League, the Women’s Premier League, and Women’s FA Cup to give the competitions the needed visibility.”



credit: ghanasoccernet